In 2020, the era of digital transformation is in full swing.
At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else.
While most brands embrace digital transformation and today’s technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online.
For example, in the last year, we’ve seen beauty experts, career coaches, tax representatives, and even educators begin to schedule online classes or consultations that allow their clients to learn from them without ever having to step foot in the same room.
The growth in virtualized services makes a lot of sense. In the past, in-person services relied on strong local marketing and a good geographical business location. But, now, virtual services can open a pool of clients up nationally or internationally. Not to mention, brands that make themselves more accessible to clients might even be perceived as companies that truly care about customer experience.
While it’s still not possible to bring all businesses and services online, recently, a number of unexpected companies have gotten creative to virtualize services that originally needed to take place in a physical store or location.
If you think that some of your products or services could go completely digital, but need a bit of inspiration, here are nine innovative examples of brands that made some or all of their once-physical services virtual.
9 Brands That Made Services Virtual
Planet Fitness
Recently, after temporarily closing all Planet Fitness branches and pausing gym membership fees, Planet Fitness began offering free virtual “work-in” classes and online training.